Guidance for founders at a crossroads.
Benchmarks, valuations, and real examples of what builders do when their projects no longer fit their lives.
Every path is progress.
Redefine your relationship with what you’ve built — on your terms.
Sell
Hand your project to the right buyer, step away cleanly, and get fair value for your work.
Partner
Keep equity and involvement while bringing in an operator to handle customers, sales, and day-to-day operations.
Hold
Keep ownership, but with smarter benchmarks, boundaries, and a clear plan to optimize your time.
Real founder transitions we track
We study public handoffs, acquisitions, and shutdowns across SaaS, extensions, and apps to understand how the ecosystem actually moves — and what outcomes are realistic today.
| Project | Type | Revenue (MRR) | Outcome | Price / Split |
|---|---|---|---|---|
| Xnapper | macOS desktop app | $6k | Sold to individual buyer | $150,000 |
| MakeLanding | AI SaaS | $2k | Asset sale via Acquire.com | $35,000 |
| ReplyGuy | AI SaaS | $10k | Asset sale via Acquire.com | Six Figures (undisclosed) |
| Unicorn Platform | No code SaaS | $10k | Acquisition by Mars | $800,000 ($400K cash + $400K stock) |
| Talknotes | SaaS App | $7k | Acquire.com | $200k |
| Habits Garden | Mobile App | $500 | Peer-to-peer handoff | $10k |
Stay informed about real founder outcomes and valuation trends as the market evolves.
How we can help
Choose the level of support that fits where you are.
Options report
$147
Perfect if you need data and direction
Research into comparable projects
Context driven valuation range
Analysis of your paths forward
Delivered within 72 hours
Strategy Session
$597
For founders ready to make a decision
Everything in Options Report
60-min strategy call
Post call action plan document
Follow-up support after the call
Common questions
What founders typically want to know about us.
Are you a broker or marketplace?
No. We don’t list projects or take a cut of sales. We provide independent research and guidance so you can make your own decision.
So what are you?
A research and guidance service for founders. Think of us as an independent second opinion when you’re weighing your options.
Where do the numbers come from?
From public listings, reported deals, and comparable exits we’ve researched across the founder ecosystem. They’re directional benchmarks — useful for orientation, not guarantees.
What's included in the Options Report?
A comprehensive analysis of your specific situation including: comparable exit research, realistic valuation range with context, clear analysis of your three paths (sell, partner, hold), our recommendation, and immediate next steps.
What if I need more than the Options Report?
We offer Strategy Sessions ($597) that include everything in the Options Report plus a 60-minute deep-dive call, a custom action plan, and follow-up support to help you implement.
Comprehensive research and strategic guidance for your next move.
Get a deep analysis of your project, a 60-minute strategy call, and a clear action plan to guide your next steps.
What's Included
Initial research report Comparable projects, a realistic valuation range, and a breakdown of your three paths forward. Delivered within 72 hours.
60-minute strategy call Work through your situation together, pressure-test your thinking, and map out practical next steps.
Custom action plan A focused roadmap with recommendations, resources, and a decision framework tailored to your situation.
Follow-up email support Post-call guidance for clarifying questions as you implement.
Get Started
Tell us about your project below. After payment, we’ll begin research and send your initial analysis within 72 hours. We’ll coordinate the call time once you’ve reviewed the report.
Let’s map your next move.
This form helps us deliver analysis that’s actually useful to you — not generic. Most founders spend about 10–15 minutes here. Take your time; the more detail you share, the sharper your report will be.Prefer to talk it through instead? Consider a Strategy Session for deeper research, a 60-minute call, and a tailored action plan.
Privacy & Terms
Last updated: October 02, 2025
Privacy Policy
What We Collect
Information you provide in forms (project details, URL, revenue, contact info)
Payment information (processed securely through Stripe - we don't store card details)
Basic analytics via Fathom Analytics (page visits, no personal tracking or cookies)
How We Use It
To deliver the service you purchased (Options Report or Strategy Session)
To send transactional emails related to your purchase
To send newsletter updates if you've opted in
To improve our service using anonymized, aggregated data
Who Sees It
Only SoftExits. We don't sell, rent, or share your information with third parties, except:
Payment processing through Stripe (required for transactions)
Email delivery services (for sending reports and communications)
We may share anonymized examples of exits and benchmarks publicly, but never with identifying information about you or your project.
Your Rights
Unsubscribe from newsletters anytime using the link in any email
Request deletion of your data by emailing [email protected]
We'll retain transaction records as required by law, but will remove other personal information upon request
Terms of Service
What We Provide
Research-backed guidance and benchmark data based on comparable transactions and public information
Paid services including Options Reports ($147) and Strategy Sessions ($597)
Follow-up email support as specified in your purchased service.
What We Don't Provide
We are not a broker, marketplace, financial advisor, or legal advisor. We don't:
List or sell projects on your behalf
Negotiate deals or hold funds
Provide legal, tax, or formal financial advice
Guarantee any specific outcome or valuation
Our benchmarks and valuations are directional estimates based on comparable data - not guarantees of what your project will sell for.
Your Responsibility
Any decisions you make about your project (selling, partnering, holding, or otherwise) are entirely your own. You should consult with qualified legal, financial, and tax professionals before making significant business decisions.
Delivery & Timing
Options Reports: Delivered within 72 hours of purchase
Strategy Sessions: Initial report within 72 hours, call scheduled within 3-5 business days of report delivery
Timelines are estimates; we'll communicate if delays occur
Refunds
Because research begins immediately after purchase, all sales are final once an order is placed.
If, during intake, we determine that we cannot reasonably deliver value for your project, we will cancel the engagement and issue a full refund before starting work.
If you change your mind, refund requests must be made within 1 hour of purchase and before any work has begun, by emailing [email protected].
Limitations of Liability
SoftExits provides information to support your judgment, not replace it. We are not liable for:
Outcomes of decisions you make regarding your project
Accuracy of third-party data sources we reference
Any losses, damages, or consequences resulting from your use of our services
Our maximum liability is limited to the amount you paid for the service.Disclosure
We may occasionally share referral or affiliate links to platforms (e.g., marketplaces, tools). These will always be clearly disclosed, and we may receive compensation if you sign up or purchase through those links.Changes to Terms
We may update these terms occasionally. Continued use of SoftExits after changes means you accept the updated terms.Contact
Questions about privacy or terms? Email us at [email protected]
Thanks - we've got everything we need.
Your Options Report is confirmed. Here's what happens next:Within 72 hours, you’ll receive a personalized report with:
Research into comparable projects like yours
A realistic valuation range with context
Clear analysis of your three paths: sell, partner, hold
Our recommendation and immediate next steps
We’re starting your research now.Expect your report within 72 hours.Questions in the meantime? Reply to your Stripe receipt or email us directly.
Your Strategy Session is confirmed.
We’ve received your information and payment. Here’s what happens next:Step 1: Research & Initial Analysis Within 72 hours, you’ll receive a personalized report with:
Comparable projects we’ve researched
A realistic valuation range with context
Market patterns and timing considerations
Clear breakdown of your sell / partner / hold options
Step 2: Schedule Your Call After you’ve had time to review the report, we’ll reach out to schedule your 60-minute strategy session. Calls are typically booked within 3–5 business days.Step 3: Action Plan Delivery Within 72 hours after our call, you’ll receive a custom action plan with concrete next steps tailored to your situation.Step 4: Follow-up Support You’ll have post-call support for clarifying questions as you implement your plan.
We’ve started your research. Expect your initial report within 72 hours.Questions in the meantime? Just reply to your Stripe receipt or email us directly.
Thank You.
Please check your email to confirm your subscription.
About SoftExits
SoftExits provides independent research and guidance for indie founders who’ve reached a crossroads with their projects.We're not a broker or a marketplace — we don't take a cut of sales or push you toward a specific outcome. Instead, we combine research into comparable projects with structured analysis to help you decide whether to sell, partner, or hold.SoftExits is based in NYC, backed by two decades of experience helping founders make hard calls and move forward with clarity.If you want to talk about your project, reach out anytime: [email protected]